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Brand awareness is achieved by acquainting customers with a brand or product through various marketing efforts such as promotions, advertising, and social media. A successful brand awareness campaign sets a brand apart from its competitors. Many brands link brand awareness to consideration, as the more consumers are aware of a brand or product, the more likely they are to consider making a purchase. This article dives deep into the process of building brand awareness, particularly on the Amazon Marketplace
November 17, 2023