What is Walmart Marketplace? Conditions for Vietnamese Sellers to Join

What is Walmart Marketplace?

Walmart Marketplace is the eCommerce platform owned by Walmart – one of the largest retail giants in the world, with over 4,500 stores across the U.S. and a massive customer base.

Similar to Amazon, Walmart Marketplace allows third-party sellers to list their products directly on Walmart.com. Shoppers can purchase items from both Walmart and its partners in a single checkout.

The main difference: Walmart is far more selective about approving sellers, ensuring product quality and customer experience remain high.

Why Sell on Walmart Marketplace?

1. Access to a huge U.S. customer base

Walmart.com attracts over 120 million monthly visitors, giving sellers access to one of the largest consumer markets in the world.

2. Less competition compared to Amazon

The number of sellers on Walmart is still much lower than Amazon, meaning reduced competition and greater chances to stand out.

3. Brand credibility

Being featured on Walmart builds trust and credibility with U.S. customers, as your products are associated with one of the most recognized retail brands globally.

4. Flexible operations

Walmart provides tools for inventory management, order fulfillment, and integration with ERP or CRM systems.

Requirements for Vietnamese Sellers to Join Walmart Marketplace

Walmart has strict screening criteria. To qualify, Vietnamese businesses must meet the following conditions:

1. Legally registered business

   • Valid business license.

   • Tax identification number and supporting documents.

2. eCommerce experience

   • Walmart prioritizes sellers with proven track records on platforms like Amazon, eBay, or Shopify.

3. International fulfillment capability

   • Sellers must be able to fulfill orders within the U.S., either via their own warehouse or by partnering with third-party fulfillment providers (e.g., Deliverr, ShipBob).

4. Transparent product listings

   • Clear product descriptions, professional images.

   • Compliance with U.S. regulations (e.g., FDA, FCC, labeling requirements).

5. International payment solutions

   • Sellers need a Payoneer or PayPal Business account to receive payments from Walmart.

Walmart Marketplace Registration Process

1. Apply online via marketplace.walmart.com.

2. Seller screening: Walmart reviews your business background and product catalog.

3. Sign the partnership agreement with Walmart Marketplace.

4. Set up your seller account and integrate payment solutions.

5. List products and start selling.

Tips for Vietnamese Sellers

• Start with products that have competitive pricing and strong appeal to U.S. consumers.

• Prepare transparent and professional business documents to increase approval chances.

• Partner with a U.S.-based fulfillment provider to optimize shipping and delivery times.

• Invest in customer service and after-sales support, as Walmart emphasizes customer satisfaction.

Conclusion

Walmart Marketplace offers a huge opportunity for Vietnamese businesses to break into the U.S. market. However, its screening process is stricter than Amazon's, requiring sellers to have international operations, high-quality products, and a clear growth strategy.

If you’ve already succeeded on Amazon or other platforms, Walmart Marketplace can be the next step to expand your brand and reach millions of U.S. customers.