E-Commerce

Brand awareness is achieved by acquainting customers with a brand or product through various marketing efforts such as promotions, advertising, and social media. A successful brand awareness campaign sets a brand apart from its competitors. Many brands link brand awareness to consideration, as the more consumers are aware of a brand or product, the more likely they are to consider making a purchase. This article dives deep into the process of building brand awareness, particularly on the Amazon Marketplace

Amazon FBA Inventory Management includes a wide range of tasks to ensure product availability and optimize fulfillment center storage. This article will provide insightful strategic recommendations to efficiently manage Amazon FBA businesses

Any successful businesses rely on inventory control to run smoothly and maximize profits. This article dives into essential techniques for managing your inventory on Shopify, including how to track stock levels, set reorder points, and handle backorders. This comprehensive guide will help you streamline your e-commerce operations and optimize your inventory management

Amazon's strategic moves have improved distributors' and DTC brands' capabilities and possibilities. As a respected platform with many opportunities for businesses of all kinds. Wholesalers, drop-shippers, and direct-to-consumer sellers can open and run online storefronts on Amazon (Brightpearl, 2022). Amazon connects brands selling on its platform with eager buyers. It mediates the transaction and ensures a smooth experience for both parties. Amazon gives brands a huge platform to sell their items. By using Amazon, they can reach millions of buyers shopping for their products. This exposure can enhance sales and brand awareness, moving them forward.

"Work smarter not harder, that’s something we know by heart. And it is even more important to eCommerce sellers who try to grow their online businesses without sacrificing their personal lives. Amazon knows that and has been working to provide merchants with options to optimize their online sales, namely FBM and FBA." Let’s find out about them and which you can leverage to bring your business to the next level with us!

Shopify is a global e-commerce platform with over 4.82 million active stores and 875 million customers worldwide in 2025. It holds a 10.32% share of the global e-commerce software market and is particularly strong in key markets, including the United States, the United Kingdom, and Australia. This makes it an ideal choice for Vietnamese sellers seeking to expand their international presence. However, selecting the right international payment gateway is a crucial step to avoid transaction errors, lost customers, and reputational risks. Continue reading to understand how to choose the right solution.