What Products Are Suitable to Sell on Walmart Marketplace?

Introduction

Walmart Marketplace has quickly become one of the most attractive online sales channels in the U.S. With millions of loyal customers and Walmart’s reputation as a trusted retail giant, the platform offers tremendous growth opportunities for global sellers.

However, not every product will thrive at Walmart. Understanding which categories perform best is the key to building a winning strategy and scaling sustainably.

What Products Does Walmart Prioritize?

Unlike Amazon, Walmart Marketplace is more selective about its product categories. Instead of accepting an unlimited number of sellers, Walmart emphasizes quality, value, and alignment with American consumers’ needs.

1. Everyday Consumer Goods

• Household supplies, kitchenware, and basic furniture.

• Personal care, hygiene products, and affordable cosmetics.

• Packaged food and dry goods (with FDA certification).

These products align with Walmart’s long-standing reputation as a one-stop shop for everyday needs.

2. Electronics & Tech Accessories

• Headphones, speakers, smart home devices, and phone accessories.

• Products with clear quality certifications and competitive pricing.

This is a fast-growing category on Walmart, but sellers must ensure inventory control and warranty support.

3. Home Furniture & Décor

• Sofas, beds, storage units, tables, and chairs.

• Lighting, rugs, wall art, and decorative items.

Walmart targets middle-class U.S. shoppers, so affordable, well-designed furniture and décor items perform strongly.

4. Fashion & Apparel

• Men’s, women’s, and children’s clothing.

• Shoes, bags, watches, and everyday accessories.

Walmart emphasizes value-for-money fashion rather than luxury items, so pricing competitiveness is key.

5. Toys, Baby Products & Pet Supplies

• Educational and outdoor toys.

• Baby essentials and pet care products.

These categories benefit from repeat purchases and high consumer trust in Walmart’s marketplace.

What Products Are Less Suitable?

While Walmart Marketplace is diverse, some products are less likely to succeed:

• Luxury items, since Walmart’s audience is primarily middle-income shoppers.

• Niche products with limited U.S. demand.

• Non-compliant products lacking necessary certifications (FDA, FCC, CPSIA, etc.).

Opportunities for Vietnamese Sellers

Vietnamese manufacturers and exporters can leverage their strengths to enter Walmart Marketplace, especially in:

• Furniture and home goods – Vietnam is one of the world’s top furniture exporters.

• Handicrafts and décor – Unique cultural products with competitive pricing.

• Textiles and footwear – Strong export industries that fit Walmart’s value-focused fashion category.

Conclusion

Walmart Marketplace is a highly promising channel, but success depends on choosing the right product categories aligned with Walmart’s strategy.

• High-potential categories include everyday consumer goods, electronics, furniture, apparel, toys, and pet products.

• Vietnamese sellers can tap into their strengths in furniture, textiles, and handicrafts to capture U.S. demand.

The key to long-term success is selecting suitable products, ensuring compliance with Walmart’s standards, and building a trustworthy brand presence.